“If you can’t advertise yourself, what hope do you have of advertising anything else?”
- David Ogilvy

Chelsea from Smith Design Shop | Freelance Graphic Designer in Denver Colorado

The Creative
Behind the Creative

The studio was founded by Chelsea Smith (Lee), whose background in art, advertising, and hands-on problem solving influences every project we take on. A Michigan native turned Colorado transplant and mama of two little boys, Chelsea built her craft through curiosity, creativity, and a deep love for thoughtful design.

With more than a decade of experience, our studio has partnered with clients of all sizes, from startups to household names, helping them tell their stories through meaningful, effective design. Our projects span Amazon A+ content, marketing and print design, email, packaging, websites, and beyond, always blending creativity with strategy to let ideas truly shine.

We believe great design is more than aesthetics. It’s a tool for connection. That’s why we take the time to understand each client’s vision, goals, and audience, creating work that resonates and delivers results.

Whether it’s a full brand buildout, a single campaign, or ongoing creative support, we approach every project with collaboration, curiosity, and an eye for detail. Above all, we’re passionate about creating design that makes an impact, work that not only looks beautiful, but genuinely moves people.

DROP ME A LINE

I love my job because not only do I get to live out my passion, I get to be a part of yours.

Why work with us?

  • A rare find in the world of graphic designers

    "Chelsea has been such an asset to me and my company. As a DTC brand that manages our own website as well as an Amazon store and various types of advertising, Chelsea creates the visual glue that holds our brand together. She takes direction well, doesn't take offense to doing multiple rounds of edits if needed, is fast, and a pleasure to work with. She is a rare find in the world of graphic designers."

    —Jessica Rosen
    Co-Owner, Raw Generation

  • Extremely talented

    "Chelsea is an extremely talented graphic designer and quick learner. She was able to completely rebuild Amazon creative for several of our top clients, working from concept to completion, within the timeline we forecasted. Highly recommend!"

    —Nick Menicucci
    Director of Amazon, eAccountable 

  • Cornerstone for all things creative

    "Running a CPG company with 4 national brands can be overwhelming at times. However, having Chelsea as a cornerstone for all things creative has been a blessing. She’s been part of our team since we acquired McCall’s Candles in 2019, was instrumental in providing support as we later purchased Heartland Fragrance and independently launched 2 organic national brands. She understands our company, brands and is very responsive. Her work is evident across our packaging, catalogs, tradeshow displays, websites, and social media."

    —Ken Wilmes
    CEO, Ozark Brands. Inc. 

  • Couldn't do it without her!

    “I have loved getting to work with Chelsea on my masonry business with website assets and all types of print - it has truly elevated my marketing and brand. She even helps me order my swag at competitive prices and ships it right to my office. We couldn’t do it without her!”

    —Jesse Smith
    Owner, Brick Repair Denver